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Communications, Media and Business Strategy

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Passion for Sports

Architecting Stories. Driving Growth. Connecting Worlds.

I am a seasoned journalist, media strategist, and non-executive director with over 30 years of experience shaping narratives and winning projects across architecture, sport, and music.

My work spans global partnerships with industry leaders, including Populous, the world’s foremost architects of sport and entertainment venues, and Planet Sport Group, where I have delivered more than 3,000 pieces of content that inform and inspire audiences worldwide.

I combine creativity with commercial acumen, leveraging deep connections across media—sport, television, and music—to deliver strategies that resonate and generate measurable value.

In short, I bring people together.

Services
  • Strategic Communication & Brand Positioning
    Crafting narratives that elevate brands and projects in competitive markets.

  • Bid Leadership & Revenue Generation
    Driving winning strategies for major architectural and sports infrastructure projects.

  • Content Creation & Thought Leadership
    Authoring high-impact articles, features, and insights for global audiences.

  • Non-Executive Advisory
    Providing governance and strategic input for businesses in architecture, sport, and media.

  • ​Film making- with clients such as NBCUni, BBC and SBS6.

 
Clients & Partnerships
  • Populous – Global leaders in sport and entertainment architecture.

  • Planet Sport Group – Delivering thousands of pieces of content across sport.

  • Rugby Journal: Sporting Eric

  • News Group Newspapers (The Sun, The Times)

  • NBCUni

  • Concious-Create Films

  • EPCR Rugby

  • PREM Rugby

  • England Rugby: RFU

  • Additional collaborations in music, broadcasting, and professional services.

 
Thought Leadership

Insights on:

  • The future of sport architecture and fan experience.

  • Media trends shaping engagement in sport and music.

  • Strategic bidding and revenue generation in global markets.

 
Credentials & Achievements
  • Rugby & Cricket Expertise – Level 4 Elite RFU Coach and former first-class player with deep tactical knowledge, now shaping commentary and analysis for leading platforms.

  • ​MCC P&F Cricket Committee Member; 200 Matches Played

  • Architectural Bid Leadership – Driving strategies for landmark projects, including major stadia and training facilities.

  • Content Impact – Over 3,000 published pieces across sport, architecture, and music.

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